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A new visitor that has been looking through your website has at last come to just what she is searching for and is just about to make a purchase. It's a sunny day, and a dog, who happens to be laying on the moss below the visitor's huge 35-year-old snow-rose bonsai tree, suddenly jumps down, and the precious tree topples over, in the blink of an eye, your visitor leaves your website, and your sale is dust unless you have had the foresight to utilize an autoresponder that has captured the email address.

If you have installed an autoresponder, you can afterward follow-up with the visitor, and in all probability, finish the sale after the poor woman has finished re-potting her precious bonsai.

Autoresponders are fantastic, versatile programs that do so much more than just robotically answer your email. Here are a few ideas that will help you to creatively operate your autoresponder to turn the visitor into a well paying customer. Make use of your autoresponder to:

1. Circulate a newsletter. Individual quality autoresponders will direct subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed regarding your services or products, while building your reputation as a knowledgeable expert in the field of your particular business.

2. Announce a newsletter only meant for your associates. Inform them of current sales you are running and of promotional material that your associates benefit from themselves to improve their commissions. Include tips, advice, and techniques that your associates can make use of to successfully go out and promote your business.

3. Compose reviews, cover books, software, songs, e-books, movies, etc., and set each review in an autoresponder. Evaluate your partner programs, using a link to your affiliates page in your autoresponder.

4. Create mailing lists. inform subscribers to your articles when you've written additional ones that they may possibly want to issue within their own newsletter or website.