It's no surprise that today we are going to talk about writing articles and how to tie them into email marketing. So, settle in and let's get at it!
Article writing is NOT a new tactic. With 300,000+ newsletters in cyberland covering a wide range of topics, it should come as no surprise what all publishers are looking for...GOOD QUALITY CONTENT.
Hey, it's no secret that we are all trying to get EXPOSURE... right? Keep in mind that that ONE ARTICLE can reach more people than you could ever possibly imagine. You aren't limiting yourself to just one newsletter...you can send that very article to several publishers within your TARGET MARKET and reach tens of thousands of people all at the same time. The great thing about using articles is the fact that it doesn't cost you a cent... just takes a little time in putting your knowledge to paper...oh, I mean to disk ;o)
There are many things you can do with articles that you have written, but we are focusing on using articles as a "system" for email marketing. So, here is what you can do.
The PRIMO advertising spot in all of the newsletter is the Resource Box that comes at the end of your article. I mean it stands to reason that once someone reads a good, quality article they want to see who the heck wrote it...right??
Well, that is where they go to find out...AND...this is where your email marketing system comes into play. A resource box has your name and a web site address, in addition to that you have a few more lines to entice a person to to take some form of "action" which you control of course.
What do I mean...you ask??
Ummm, ok, that "action" could be a few lines enticing the reader to:
1. sign up for an eCourse that you have 2. sign up for your newsletter
3. download your eBook
4. download your eReport
Those are the more obvious "actions" you could entice a reader of your article to take. All of the above of course give you the opportunity to get people onto your "list" and enables you to follow up later using email marketing.
Now, if the people go to sign up for your report then BINGO you have them in your email marketing system..however there is a way to pretty much guarantee that they will take that "action."
Here is what you do...
Write your article so that it is in two parts. The first part of the article is the one that is published in the newsletter. The second part of the article is available to them via autoresponder...see where I am going with this??
Ummm, let me give you an example...
Say I write an article on "How to Write an Article That Generates Sales and Builds Your List ALL AT THE SAME Time!!" The article starts by going through the benefits a business owners receives for their business by writing an article. Then I go through the 3 types of articles. Now once they write an article then they are going to want to learn what to do with it AND of course what do to if they write several articles. So...what I do is this...
I find a logical break within the content and instead of having one huge article I break it down into 2 or more parts. I send the first part out to the publishers and load the other part into an autoresponder. Within the Resource Box I can say something like...
Today's article is part one of a two part series. To receive the remaining part send any email to abc@yourautoresponder.com See what is happening here???
The first part of the article is one that is generating some good exposure...it captures the interest of the reader, it is building trust and rapport with them. They finish it and read the Resource Box where "ah huh, there is a second part that I MUST HAVE!" From there...the action, of course, is to send any email to the autoresponder to get the second part. Which has just built a nice little list for me, focusing on article writing and enables me to set up a follow up email marketing system.
TA DA!!
One point...I mentioned "logical break" but not too logical. What I mean to say is that you want to have a nice break but one where it is going to leave them wanting more...which is what they will get from signing up for the second part.
See how it works ;o)
Excellent!!
Imagine the potential you have for email marketing if you were to write a few of these 2 part articles and the lists you would be building in NO TIME??
Pretty exciting and productive when you think about it!
If you're still a little apprehensive and need a helping hand then check out eZine Article Creator... http://www.profitspace.com/eac/index.html
It all starts with just one step...get a topic for an article and then sit down and write. I know, easy for me to say, but it really isn't that hard once you get rolling. Then get one of these little "systems" under your belt and you'll be asking yourself WHY didn't you do this sooner ;o)
About the author: Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach
